How to start a digital marketing business in Nigeria

digital marketing business

I guess the reason why you have landed on this post is that you are intending to start a digital marketing business in Nigeria.

First of all, I want to let you know you are in the right place for the right information. But what is digital marketing, what are your clients expecting from you as a digital marketer, is this business profitable in Nigeria, How to get started? How much capital is needed to start a digital marketing business in Nigeria etc…

If you would love to get the answer to the above questions, so don’t think of going anywhere because in this post we will answering those questions and others that might come to your mind right now. So without further ado, let begin.

I want to let you know that we have put so many efforts in writing this post and it is well resourced and based on practical experience and not just any theory. So I want you to imagine the feeling of having all the necessary information on digital marketing business in one place without spending much time in doing more research. If you value your time, we too do.

1. Get a clear definition of digital marketing

According to Wikipedia, Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

In other words, Digital marketing is any type of marketing for products or services that use electronic devices.

Digital marketing is not only limited to social media marketing nor does it necessarily involved money.

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It covers SEO which stands for Search engine optimization, content marketing, e-commerce marketing, etc…

2. Acquire digital marketing Skill

To become a digital marketer, you need to really invest in learning. This involves taking the course or get trained by a professional digital marketer if you want a one on one training. Although there are many digital marketers that give free content on youtube like Neil Patel and others you may decide to take a course or get trained by a local digital marketer in your locality or get a mentor online.

Take note: Before you buy a course from someone online, make sure you make a quick research about the person and see what people have to say his/her course.

Pros and cons of an online course and self-taught

  • Buying a course is usually expensive in most cases, but you will be assured of getting the right information and a mentor that will walk you through to become a better digital marketer.
  • Getting free courses online might sound great because you have nothing to pay for but you have to spend money on data, and the courses are not following any plan. Things need to be followed in order. Also, keep in mind that those free videos don’t go in-depth in most cases. Another disadvantage is the fact that you have to learn from mistakes to get better and this can be exhausting at time.

3. Types of Digital Marketing you should know

Let’s talk about different types of digital or online marketing

  1. Search Engine Optimization (SEO)
  2. Search Engine Marketing and Pay-Per-Click Advertising
  3. Social Media Marketing
  4. Content Marketing
  5. Affiliate Marketing
  6. Influencer Marketing
  7. Email Marketing
  8. Viral Marketing
  9. Mobile Phone Advertising

4. Get a clear idea of the importance of digital marketing 

Getting a clear idea of the importance of digital marketing will, first of all, give you the assurance of what you are going into which will, in turn, give you the confidence to talk to your potential customers.

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5. Get more experience 

After getting the necessary skill, you need to get some experience before starting your own digital marketing business. This is important because you need to provide results to your customers and how can you provide results without experience?

You can get this experience by working with a local digital marketing agency or by practicing with your online or offline business if you have any. See how you can generate more traffic, lead, and convert those visitors into customers.

6. Get an office.

It is important to have an office for your digital marketing agency. This will enable you to gain people’s trust easily most importantly in Nigeria where so many have been defrauded online. Having an office will also enable you to start training. Your staff will be easy to manage as well.

Before getting your office, put into consideration the following factors:

  • The location: How close is your office to your clients and students that will be training?
  • The rent: Don’t get a very expensive office. A clean and decent office with a large space will be good to go.

7. Register your business

Your business registration is important in the sense that it helps you avoid any trouble with the local authority. It also helps you to get the trust of your prospects. Everybody loves having a deal with someone working legally.

In case, you might need a loan from a bank, the registration will enable you to get quick access; though other factors are also required from the bank.

8. Get your business online

You can’t sell a product you don’t consume. That being said, having an online presence yourself is paramount. Get a website and all social media account.

Make sure your site is clean, appealing, and easy to navigate. keep in mind that it is not all about the quantity, but the quality of the content on your site. This will enable you to generate more leads and generate more revenue.

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To get a website, you need a domain and hosting. The next thing is to build the website using a content management system like WordPress.

9. Get your first clients

Getting your first clients as a beginner is the hardest part of every business, but it doesn’t have to be like that. Here is what you can do:

  • Talk to your friends that have business
  • Talk to your religion members that own businesses as well
  • Talk to local business owners.

One thing you have to keep in mind is, those business owners are after results, so you have to prepare yourself, prove to them you can bring results.

The most effective way to get their attention is to offer a free trial. The idea is to use that period of time to show them you can bring them more clients through your digital marketing agency.

10. Scale your digital marketing business

Every business owner’s dream is to scale his business, and I believe that is your case. As you probably know, the best way to scale your business is to reach out to more prospects.

The truth is, you can’t do that alone, so hire experienced salespeople, good managers to scale your business fast.

Another way is to use online marketing in your favor. This means you make good use of SEO, social media marketing, email marketing, etc … to your own advantage.


Starting a digital marketing business in Nigeria is a lucrative business in the sense that not many business owners understand it. The majority of them still rely on the traditional method of marketing. Your job is to let them see the importance of the new idea you are bringing in which is online marketing.

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About the Author: Aime

My name is Aime. I am an online entrepreneur, a professional web designer/developer, digital marketer. I love anything tech and business. If I am to choose one, I will go for tech because it is in the blood.

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